{"id":528,"date":"2018-11-23T12:41:57","date_gmt":"2018-11-23T17:41:57","guid":{"rendered":"https:\/\/t2mio.com\/blog\/?p=528"},"modified":"2020-06-07T15:48:51","modified_gmt":"2020-06-07T19:48:51","slug":"5-tips-to-turn-your-site-into-a-lead-builder","status":"publish","type":"post","link":"https:\/\/t2mio.com\/blog\/5-tips-to-turn-your-site-into-a-lead-builder\/","title":{"rendered":"5 Tips To Turn Your Site Into a Lead Builder"},"content":{"rendered":"

Every website needs to be optimized for lead generation, there is no doubt.\u00a0However, it’s not enough just to add a “Click Here” button to your homepage and wait for the lead generation to be done on its own.\u00a0Marketing teams and web developers need to take a more strategic approach.<\/p>\n

In this article, T2M URL Shortener<\/a> Blog is\u00a0offering you some easy and effective tips that will help you optimize your website for lead generation.<\/p>\n

\"5<\/p>\n

How to generate leads with your website?<\/strong><\/h2>\n

The\u00a0lead generation process usually starts when a website visitor clicks on a call-to-action (CTA) placed on one of the pages of the site or in an article of a blog.\u00a0The CTA takes him to a landing page that includes a form used to collect information about this visitor.\u00a0As soon as he has completed and sent the form, he lands on a thank you page. So now you got the basic idea of lead generation, and here are 5 simple methods to apply today to optimize your site for lead generation.<\/p>\n

1. Make an inventory<\/h3>\n

First and foremost, it’s important to know the current state of your lead generation process, so you can measure your success and determine which steps need to be improved.<\/p>\n

2.\u00a0Optimize each step of the conversion path<\/h3>\n

If your visitors are looking for terms such as “Lead Generation” and they come across one of your blog posts titled “10 Ways to successful lead generation”, it’s best not to link this article to an offer on Search Engine Optimization.\u00a0Make sure all your offers are associated with the page viewed by your visitors to take advantage of their interest in a specific topic.<\/p>\n

3.\u00a0Customize your call-to-action<\/h3>\n

Create a unique experience for each prospect: dynamic content, ie personalized for each unique visitor (according to his behavior, information of his company, and themes that interest him).\u00a0This will allow you to improve the user experience but especially your prospect-to-customer conversion rate.<\/p>\n

4.\u00a0Perform tests<\/h3>\n

We can not stress enough this part of the process. One two testing can do wonders on your click rates.\u00a0Sometimes you just need a very simple test, the formulation of your call-to-action, the design of your landing page or the images displayed, to see a strong improvement in performance.<\/p>\n

5.\u00a0Take care of your leads<\/h3>\n

Remember: no lead magically turns into a customer.\u00a0A lead is only interesting if you devote enough effort to its maturation.\u00a0As soon as leads fill out a form on your landing page, put them in a workflow so they do not forget you, and offer them valuable content that suits their interests.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every website needs to be optimized for lead generation, there is no doubt.\u00a0However, it’s not enough just to add a “Click Here” button to your homepage and wait for the…<\/div>\n","protected":false},"author":1,"featured_media":537,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,22],"tags":[],"class_list":["post-528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-tips-tricks"],"aioseo_notices":[],"views":468,"_links":{"self":[{"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/posts\/528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/comments?post=528"}],"version-history":[{"count":0,"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/posts\/528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/media\/537"}],"wp:attachment":[{"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/media?parent=528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/categories?post=528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/tags?post=528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}