{"id":638,"date":"2018-12-17T13:12:41","date_gmt":"2018-12-17T18:12:41","guid":{"rendered":"https:\/\/t2mio.com\/blog\/?p=638"},"modified":"2020-06-07T15:48:51","modified_gmt":"2020-06-07T19:48:51","slug":"what-is-the-dark-social-t2m-url-shortener","status":"publish","type":"post","link":"https:\/\/t2mio.com\/blog\/what-is-the-dark-social-t2m-url-shortener\/","title":{"rendered":"What is the Dark Social?"},"content":{"rendered":"<p>Think, it has happened to you that you arrive at your house at night, after a long day in the office, and you realize that the control of the air cooler, which had been lost for a couple of weeks, is over the coffee table?\u00a0Truly, we can not explain how these objects appear in our lives.\u00a0Well, the dark social or social dark is something similar on the internet.<\/p>\n<p>This term refers to the traffic you receive on your website from which you can not identify its origin.\u00a0In general, digital measurement tools such as\u00a0Google Analytics, maintain complete control of the places where visits to your site come from.\u00a0But these measurement systems do not capture the number of sessions coming from personal communication channels.\u00a0Channels like:\u00a0Whatsapp,\u00a0WeChat, Email, etc.<\/p>\n<p>In general, tracking tools look at the URL addresses and analyze if you are using a UTM.\u00a0This code will allow you to see what channels are being used to find your business.\u00a0For example, if you find that a link has the ending\u00a0&#8220;utm_medium = social &amp; utm_source = twitter&#8221; it\u00a0indicates that your post was found through Twitter.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Think, it has happened to you that you arrive at your house at night, after a long day in the office, and you realize that the control of the air&hellip;<\/div>\n","protected":false},"author":1,"featured_media":646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[30],"class_list":["post-638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks","tag-tips-tricks"],"aioseo_notices":[],"views":399,"_links":{"self":[{"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/posts\/638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/comments?post=638"}],"version-history":[{"count":0,"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/posts\/638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/media\/646"}],"wp:attachment":[{"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/media?parent=638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/categories?post=638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/t2mio.com\/blog\/wp-json\/wp\/v2\/tags?post=638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}