{"id":871,"date":"2019-08-14T22:01:20","date_gmt":"2019-08-15T02:01:20","guid":{"rendered":"https:\/\/t2mio.com\/blog\/?p=871"},"modified":"2020-06-07T15:48:50","modified_gmt":"2020-06-07T19:48:50","slug":"biggest-digital-marketing-blunders-to-avoid-for-e-commerce-success","status":"publish","type":"post","link":"https:\/\/t2mio.com\/blog\/biggest-digital-marketing-blunders-to-avoid-for-e-commerce-success\/","title":{"rendered":"Biggest Digital Marketing Blunders to Avoid For E-Commerce Success"},"content":{"rendered":"
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One of the biggest misconceptions about the e-commerce industry is that it\u2019s simple and easy. They figure that if they can come up with stuff to sell, somebody\u2019s going to want to buy it\u2026 there\u2019s so much more to it than that, and that type of mindset is essentially what makes lots of e-commerce businesses fall victim to failure.<\/p>\n

When it comes to building an online business, regardless of the industry you choose, there are certain skills needed in order for your business to be successful and profitable. Just think about it\u2026 you could be the most talented and innovative product designer but if you have no clue about the ins and outs of what it takes to effectively run an online business, your business will never take off\u2026 you\u2019ll just be a talented and innovative product designer with a business that you can\u2019t effectively operate. People won\u2019t even know your business exists. If you want to have a successful online business<\/a>, you\u2019re going to have to do your homework.<\/p>\n

One thing to always keep in the forefront of your mind is that regardless of how long you\u2019ve been in a particular industry or how much knowledge you have in that industry, your mind should never take a vacation from learning, especially when marketing your website. You\u2019ll want to take note of different strategies of what worked and what didn\u2019t.<\/p>\n

The goal of this type of research is to help you avoid some of the same mistakes others before you have made. Whether you\u2019ve been in e-commerce for years, but especially if you\u2019re just getting your feet wet in the industry, you\u2019ll want to make sure you don\u2019t make the biggest mistakes that could potentially cost you your business.<\/p>\n

Neglecting Your Existing Customers<\/h3>\n

This is one of the biggest and completely unnecessary mistakes you can make as a business owner. So many businesses have lost their most loyal customers due to putting ALL of their focus on getting new customers. Now, don\u2019t get things confused\u2026 customer acquisition is an integral part of a business\u2019 growth and success but so are the existing customers.<\/p>\n

It\u2019s actually much cheaper to retain your existing customers than it is to acquire new ones. You\u2019ll spend all kinds of money per month to get new customers to visit your site and those tactics will definitely get people to your site but a lot of them won\u2019t make a purchase. Your existing customers already know how great your brand and products are so they\u2019re going to stick with you anyway.<\/p>\n

Your goal with existing customers is to get them to buy your products more frequently and of larger value. If you put more effort into personalizing their shopping experience when they\u2019re on your site, they\u2019re going to feel valued and actually buy more products from you and at larger values, just as you wanted them to do. That reason alone is why Forbes states<\/a> that a long-term customer is of much greater value than a one-time buyer.<\/p>\n

Not Taking Time Out to Get to Know Your Target Audience<\/h3>\n

If you don\u2019t know your target audience, how will you be able to better cater to their needs? E-Commerce business owners will market their product to a wide audience, thinking they\u2019re \u201creaching the masses,\u201d but the reality is that they\u2019re doing all of this marketing and not taking into account the age groups, behavior, and other demographics.<\/p>\n

Without the proper customer segmentation, you\u2019re wasting money on expensive marketing campaigns on people who may or may not visit your website, and even if they do visit your website, they won\u2019t convert or commit to a purchase. So why is that? Mostly because they\u2019re not interested in your product. Segmenting your audience allows you to reach potential customers who actually have a need for your product and are more likely to push that \u201cbuy\u201d button.<\/p>\n

Terrible Web Design<\/h3>\n

In your mind, you\u2019re thinking that people aren\u2019t visiting your site to critique it\u2026 they\u2019re there to shop, right? Yes, that is true but only partly. Visitors to your site are essentially there to shop but if they can\u2019t focus on what they want to buy because your website is just aesthetically not pleasing to the eye, whether it\u2019s poor font and color choices or if the site just looks too busy, you have the potential to lose customers. With web design, you want to put your focus on making your website easy to navigate, fast page loading time, and an overall pleasant layout that\u2019s fitting for your products.<\/p>\n

Choosing the Wrong Domain Name<\/h3>\n

This mistake is one of the silliest and most unnecessary mistakes to make, mostly because it\u2019s a mistake that you didn\u2019t have to make if you utilize the right tools to help you. It\u2019s essentially, a common sense type of mistake. Would you believe that people make mistakes like having a cupcake shop for dogs but name their website yourfavoritesweets.com? The problem with that example is that the domain name mentions nothing about the sweets being for dogs.<\/p>\n

A person could look at that domain name and think that it\u2019s sweet treats for humans and once they get to your website, they\u2019ll see that it\u2019s for dogs and will immediately leave your site. Something like wagginsweettreats.com would have been a more fitting name for that particular business. If you need help choosing the right name for your website, there are several options out there. If you use a free tool for finding a domain name<\/a>, you won\u2019t have to worry about making that type of mistake.<\/p>\n

Your Site Isn\u2019t Mobile-Ready<\/h3>\n

This has to be the most costly mistake you can make as an e-commerce business owner. As you already know, e-commerce is the method of selling goods over the internet. So what device do you think most online purchases are made on? Studies have shown that the majority of online purchases come from smartphones and tablets.<\/p>\n

According to the US Commerce Department, e-commerce sales grew to a whopping 15.5%, so not having your website optimized for mobile devices can cost you a significant amount of money\u2026 making your website mobile-ready is one of the first things you want to do upon building your website\u2026 take it from others who made this mistake in the past.<\/p>\n

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About the Author:<\/strong>
\n<\/em>Hi, I\u2019m Sarah. I\u2019m a freelance writer and small business coach living in Harrisburg, Mississippi.
\nI love small businesses (backbone of America!), helping them setup processes for customer support and growth, and working on creative marketing messaging.
\nI have always loved to write, so now I am combining the passion for entrepreneurship with my love of writing to teach others how to be successful!<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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