What is T2M URL shortener?

T2M URL shortener is a web service that allows you to make smaller the URLs that you share on Twitter, Facebook, Google Plus, and other digital media. At some point this tool was used to shorten links and save space in publications, mainly on Twitter. Also, the link shortened with T2M has tracking properties that you can then measure in the dashboard of the tool.

How does T2M URL shortener work?

Simple, once inside T2M you just have to paste the link and click on shorten. Your link will look like this:  https://t2m.io/2tVBxPXk And also, you will get a QR code for your link. You can also customize and get a branded domain to create your brand awareness with T2M URL shortener.

What do you need to customize your shortened links?

Here is a list of what we will need:

1. A free T2M account.
2. Short domain or subdomain.
3. Access to same records on your server.
4. Patience … it takes a little bit to verify your domain.

One of the interesting topics when we share the articles of our blog on the internet, such as twitter or facebook, is to have a personalized shortened URL. On the internet, we have many link shorteners, but it would be interesting to have our own custom URL shortener.

If you really think it is necessary to be on social networks, you should start using links shorteners since on twitter you have no more than 140 characters and then the platform shortens the links with the system that interests you.

For this reason, it is necessary to shorten them and above all to do it in a way that they remember us in that fleeting moment they see our Twit/Post/Share. To see a web address that is not yours is to lose brand and not to remember you in the long run. This will decrease the message that you send to social. From all other URL shorteners available in www, we recommend you to use T2M URL Shortener.

What is T2M URL Shortener?

T2M is one of the many services that exist to shorten Internet URLs. We currently share our blog articles on many social networks, and one way to measure and shorten the URLs for the articles is T2M URL Shortener. As this shortened URL is related to our brand, we are doing branding.

Think that when you distribute your articles through social networks like Twitter, if you do not have a custom URL shortener, you will be sharing your message with a generic ow.ly, a bit.ly or any other that you use. Again think that big brands like New York Times, TechCrunch, and others are using their own custom URL shortener, like “nyti.ms” or “tcrn.ch”. Now think, shouldn’t you bring it up at some point?

A shortened URL, with your personalized domain, is ideal to build a personal or business brand. Steps to get your own custom URL shortener for your website:

Step 1: Buy a shortened domain

Step 2: Sign up in T2M URL Shortener

Step 3: Configure a DNS Record pointing to t2m.io

Step 4: Check your site

That’s it. Very simple. Enjoy branded URL Shortener service from T2M URL Shortener.

URL is the acronym for Uniform Resource Locator and is composed of a set of characters that are intended to define a web resource (post, image or any type of content) so that it can be located.

It is what we all know as a link.

URL Shortener:

A URL shortener is a service that facilitates the action of shortening that URL, giving it new characters and shortening the link to make it more manageable and easy to use.

As an example we can see the URL of the Avada WordPress responsive theme, which is the following:

If we use a program like T2M URL Shortener to shorten or share, in this case, the same link becomes:

“https://t2m.one/avada-responsive-theme”

Advantages of using a URL Shortener

The use of shorteners for your web addresses has several benefits. Some of them are:

• Less space: We have already seen that in some social networks space is limited. Shortening the link means being able to have more space to define the message you want to convey.
• Improves aesthetics: In many cases, the complete URL (domain name + all the Slug, which is the text in the URL of a specific content) becomes very hazy. A short URL is more visually pleasing.
• Brand it: T2M URL Shortener, for example, allows you to create brand awareness using Branded domain name service.
• Call to action: By customizing it you can convert the link into a “call to action” to increase the CTR of your actions.
• Obtaining metrics: T2M, as well as most other URL Shorteners, offer metrics on the shortened URL such as the origin of the clicks, number of these, most active users, etc.
• Share content: Shorten the URL allows you to program your content to share it on social networks through the tools to shorten URLs.
• Analysis of the competition: As you can see the metrics of your links, you can check how the shortened links of the competition have been shared. A little benchmarking never hurts!
• Make money: Although it is complicated, some tools can pay you to use your links, but for this, you will need a lot, a lot of traffic.

URL shortener SEO

As explained by the director of the department against web spam from Google, Matt Cutts, URL shortener does not affect SEO since they use the 301 protocol which automatically redirects to the desired site.

While shorteners do not affect SEO in technical issues if they can affect it for other reasons if you do not use good URL shorteners like T2M URL shortener:

People do not trust shortened links

This is due to the misuse of shorteners, often used to transmit dangerous links or carry out scams. But T2M URL Shortener is strict on taking care of its’ users and it doesn’t allow spam sites links to be shortened.

Greater attention is paid to the link of the shortener than to the same link on the page

Due to the order in which the shortener is presented, for example, https://t2m.io/Vz7XUHoe ← – The prefix t2m.io is the one found at the beginning and the link of the site is very difficult to remember because what people will remember the shortener, but not the link.

For this, T2M URL shortener has a solution for you. You can make your won brand URL shortener from T2M. Check here.