Once my uncle told me that he doesn’t share everything on Facebook. I asked him the reason. He told me that nothing is free in this world. Have you ever thought what does Facebook with your data? Actually, I have never thought that before. When I came to Facebook Marketing world, I have learned that Facebook indirectly sells our personal information to others.

What kind of information does Facebook collect?

Facebook collects all the information from us, from our day to night, whatever we do, who are in our family and what we write, see etc. everything, they collect. When do you go out, you return home, where are you at this moment, even if you are using mobile data or wi-fi everything is in their record. They save your interests. They trace your behavior whether you like to see Facebook ads, like to comment, interested to share or simply you ignore it etc. Even Facebook reads your personal messages on messenger too.

Where does Facebook use our information?

Facebook uses our information in Facebook advertising service. Facebook takes billions of dollars from users when the users spend money to market their business and increase brand value. Facebook gives a customized advertising option for its business holders. Like if you have a T-shirts store and you want to sell T-shirts for teachers from there, Facebook will show you how many active teachers profile they have worldwide. Even if you want to customize the location and search for teachers in the United States, Facebook will show you the numbers of active teachers there. Even if you want to get only the teachers of Harvard University, Facebook allows you this specification too. You can customize every single thing you want.

You know what? T2M URL Shortener thinks that the reason behind the color of Facebook is blue is that it is a deep blue sea for marketers. What do you think?

Learn more about Facebook advertising.

Marketing and sales tips for startups

1. Sell the profit, do not compare yourself

You have the key to success when you sell the benefit of your product and forget about the competition. Forever.
There are several ways to do it:

• Cost: cost improves the price of the product with respect to the competition.
• Quality: do it better from the beginning.
• Combine both strategies: the best product at the best price. Unbeatable.

But even if you tell others that you sell products or services that are cheaper and more effective than the others, it is not enough. This does not tell the client how it will improve his life. I remember, when I bought my last phone this year, the salesman was telling me how the smartphone will improve my life. I was so impressed and bought the Oppo A3s.

2. Listen to your client

Do you hear the name of Sam Walton? Maybe not. But this man was the founder of one of the most important chain stores in the United States, Walmart. And, in addition, it broke one of the most important commercial paradigms of the time.

Walton opted to start his empire in the rural areas of the United States. This led to the contrary to the predominant business logic that said: if you want to move massive amounts of products, you need massive amounts of people. That is, a retail mass trade will only succeed in large cities.

But Walton knew his clients. He knew that people who lived in rural areas used to buy large quantities because they had larger families or needed more goods to maintain their own stores. The result we already know. Walmart is the most important retail store in the world. And is that the client can sometimes challenge the prevailing logic but they are always right. Listen to them.

3. Sell your product before it is completely finished

Some companies wait until their product is totally perfect before doing any marketing campaign. A serious mistake, since this attitude is accompanied by a widespread thought: “Once the product is ready, it will sell quickly.” But, the reality is that, if nobody knows it, the demand will be zero. Until you start a marketing campaign and start creating brand awareness among potential customers.

It is best to do awareness campaigns before the product is finished. In this way, consumers will already know that the product is coming. If you sell the benefit before you have it ready, customers will be eager to acquire it.

4. Think 360º

The marketing landscape changes at a surprising pace. The campaigns today have nothing to do with the work that was done just 2 years ago. They are different ways of doing things that are always preceded by some ‘guru’ that was dedicated to experimenting.

T2M URL Shortener doesn’t recommend, you start doing crazy things, because you’ll end up throwing money away. But try to have a global vision. Use all online marketing techniques that are almost free and highly effective. For example, video marketing, influencers, crowdsourcing, attractive contests, branded content and much more.

5. Trial and error

The marketing that can not be measured is failed marketing. It is clear that you can do an outdoor advertising campaign or place a canvas on the outside of your facade and it is very common. But how can you be sure that the money spent corresponds to sales? There is no way to correlate with 100% security. There may be more constraints or it may be a seasonal rebound that will disappear in a month.

If you are going to dedicate time and money to a marketing campaign, make sure you can measure the results. Establish ways to track the conversions that are derived from each marketing campaign.

And do not forget to bet on the A / B tests. This will allow you to compare and see which campaign has worked best. Eliminate what does not work and improve those that already have good results.

6. Advertise on many platforms

As we said above, it is good to try multiple sales and marketing channels to see what works best. It is almost never just one, but a combination of everything. When a customer hears the ad on the radio, sees it in a search engine and then finds a reference in a blog that he likes he begins to accept your brand as a solid and reliable entity.

It is possible that they will not buy your product immediately, but when they have the need, your company will come to their mind.

7. Strengthen loyalty

Reward loyalty and interest. The best situation you can create is that your clients become your best commercials. The testimonials of the clients that defend the brand are better than any sales team.

Therefore, try to continually reward customers with competitive prices, personalized customer service, and automatic updates to improve your product.

Check Jooble search engine for more options: https://jooble.org/

Facebook gives you the option to boost your Facebook posts or promote your Facebook page with just a few clicks from the “boost” option. But we recommend you to use Ads Manager of Facebook for advertisement. Because you can get more opportunity to customize your Facebook ads. Like if you need page likes for your page, you can customize ads only for likes. Thus Facebook will show the ads only to the persons who when seeing Facebook ads likes a page. But if you randomly use the “boost” option, you will not get 100% what you want. Like you might be charged for page reach too, though you want only page likes.

So today from T2M URL shortener, you will learn how to post ads using Ads manager. This Facebook ads manager tutorial is for beginners who don’t know to use ads manager and for this use direct “boost” option. Don’t forget to add valuable URLs in your post before boosting using T2M link shortener service to make it look small, beautiful and branded. And track your ads links click from T2M attractive dashboard.

Facebook Ads Manager Tutorial

Follow the steps below to post a Facebook advertisement using Facebook ads manager.

1. First, go to the Facebook Ads Manager and log in with your Facebook.
2. Click on Campaign.
3. Click Create.
4. You will see a window like below. 
5. Now give your campaign a name. Like if you want to increase page likes, you can name it like “Page like increasing campaign”. Or if you put “XYZ” in it, your ads will not be affected.
6. Then click Campaign Objective and select what do you need for the ads you are going to post. In this case, most of the time people choose “post engagement” as they need likes and comments on their posts. If you need something else, you can choose one from the list like shown below.
7. Now click save to draft. A new window will open like shown below. 
8. Click on Ad Set and name you ad set first. Ad set is all about your budget & schedule, audience, placement, optimization & delivery. Place your daily budget and schedule your ad timing. Select your audience, means the people you want to show your ads. You can edit ads placement too, means where you want to show your ads on Facebook (i.e. Newsfeed, Story etc.).
9. Now click on Ad Name and name your advertisement. 
10. Select your page and post to boost. And at last click on Publish.

That’s it. In this way, you can boost your Facebook post from Ads Manager. You can customize your ads more. Or you can hire someone.

6 Tips to increase Fans on Facebook

1. Take care of the content:  Do not publish in excess or be long without publishing, to schedule future publications if you go on vacation I recommend Hootsuite. Do not publish too varied content, concentrate on a theme to ensure that you will not lose Fans when publishing other types of content.
2. Create Administrators: Another technique is to associate with people who in turn have friends in their Facebook profile interested in the theme of your Fan Page. Appoint administrators and you will have the favor of inviting others friends to your Fan Page and vice versa.
3. Raffle of Products: Another good strategy is to make a  draw for a product. If we do not sell products we can sell a product info-type: guide or manual. This works very well both to increase your fans and to interact more with your FanPage.
4. Invite them to become fans: Do not hesitate,  invite your friends first, and then to all the people we think may be interested. Do not worry about telling them to like you and to become fans of your Facebook page.
5. The design of your FanPage: Take care of the design of your FanPage from the description to profile photo and cover photo. This will improve your image and invite people to become Fan.
6. Show your FanPage: It is necessary that your  Fan Page appears both in your email signature,  as in your website, blog or your online project.