Marketing and sales tips for startups

1. Sell the profit, do not compare yourself

You have the key to success when you sell the benefit of your product and forget about the competition. Forever.
There are several ways to do it:

• Cost: cost improves the price of the product with respect to the competition.
• Quality: do it better from the beginning.
• Combine both strategies: the best product at the best price. Unbeatable.

But even if you tell others that you sell products or services that are cheaper and more effective than the others, it is not enough. This does not tell the client how it will improve his life. I remember, when I bought my last phone this year, the salesman was telling me how the smartphone will improve my life. I was so impressed and bought the Oppo A3s.

2. Listen to your client

Do you hear the name of Sam Walton? Maybe not. But this man was the founder of one of the most important chain stores in the United States, Walmart. And, in addition, it broke one of the most important commercial paradigms of the time.

Walton opted to start his empire in the rural areas of the United States. This led to the contrary to the predominant business logic that said: if you want to move massive amounts of products, you need massive amounts of people. That is, a retail mass trade will only succeed in large cities.

But Walton knew his clients. He knew that people who lived in rural areas used to buy large quantities because they had larger families or needed more goods to maintain their own stores. The result we already know. Walmart is the most important retail store in the world. And is that the client can sometimes challenge the prevailing logic but they are always right. Listen to them.

3. Sell your product before it is completely finished

Some companies wait until their product is totally perfect before doing any marketing campaign. A serious mistake, since this attitude is accompanied by a widespread thought: “Once the product is ready, it will sell quickly.” But, the reality is that, if nobody knows it, the demand will be zero. Until you start a marketing campaign and start creating brand awareness among potential customers.

It is best to do awareness campaigns before the product is finished. In this way, consumers will already know that the product is coming. If you sell the benefit before you have it ready, customers will be eager to acquire it.

4. Think 360º

The marketing landscape changes at a surprising pace. The campaigns today have nothing to do with the work that was done just 2 years ago. They are different ways of doing things that are always preceded by some ‘guru’ that was dedicated to experimenting.

T2M URL Shortener doesn’t recommend, you start doing crazy things, because you’ll end up throwing money away. But try to have a global vision. Use all online marketing techniques that are almost free and highly effective. For example, video marketing, influencers, crowdsourcing, attractive contests, branded content and much more.

5. Trial and error

The marketing that can not be measured is failed marketing. It is clear that you can do an outdoor advertising campaign or place a canvas on the outside of your facade and it is very common. But how can you be sure that the money spent corresponds to sales? There is no way to correlate with 100% security. There may be more constraints or it may be a seasonal rebound that will disappear in a month.

If you are going to dedicate time and money to a marketing campaign, make sure you can measure the results. Establish ways to track the conversions that are derived from each marketing campaign.

And do not forget to bet on the A / B tests. This will allow you to compare and see which campaign has worked best. Eliminate what does not work and improve those that already have good results.

6. Advertise on many platforms

As we said above, it is good to try multiple sales and marketing channels to see what works best. It is almost never just one, but a combination of everything. When a customer hears the ad on the radio, sees it in a search engine and then finds a reference in a blog that he likes he begins to accept your brand as a solid and reliable entity.

It is possible that they will not buy your product immediately, but when they have the need, your company will come to their mind.

7. Strengthen loyalty

Reward loyalty and interest. The best situation you can create is that your clients become your best commercials. The testimonials of the clients that defend the brand are better than any sales team.

Therefore, try to continually reward customers with competitive prices, personalized customer service, and automatic updates to improve your product.

Check Jooble search engine for more options: https://jooble.org/

There is no magic formula so that, overnight, you have a million people watching all the images you publish. But there are certain tricks that you can use to attract more followers to your account, and that your profile is more popular every day.

10 Tips to Increase your Followers on Instagram Quickly

1. Use popular hashtags

The hashtags are the words you see in Instagram and are preceded by the # sign. This kind of “tags” allow anyone looking for those words to see your photos, even if they do not follow your publications.

A good way to increase your followers on Instagram is by using popular hashtags such as #nofilter (to indicate that you have not used any filter in your photo), #FF (means “Follow Friday”, so they start following you), or # like4like (so that whoever marks a photo of you as a favorite, you also do it in one of your photos).

Remember that it is a good idea to always use hashtags of any kind in your photos to reach a larger audience.

2. Promote your account in other social networks

Do you have a profile on other platforms such as Facebook or Twitter? Tell all your followers that you’ve opened an Instagram account, and ask them to keep putting a direct link to your profile. Put stories in your Facebook to follow you on Instagram. Place links in your YouTube content’s descriptions.

3. Comment on the photos of other users

Bookmarking photos of other people on Instagram, and leave a comment on them, is the most natural way to increase your number of followers in this social network.

4. Post photos at the right time

Posting a good image at the ideal time can bring you a larger audience.

According to research, the best hours to post on Instagram are between 5 and 6 in the afternoon, and on Monday and Thursday at 8 in the afternoon.

5. Review your Instagram account

Quality is better than quantity. That’s why you should review your Instagram account and delete those photographs that are not attractive, interesting or funny.

Nobody wants to follow someone with hundreds of images that do not make any sense or that are boring.

6. Complete your biography

It is very important that your biography is complete to increase your followers on Instagram. Write who you are, or what your account is about, and add a couple of hashtags that identify your account.

For example, if your profile is about pets, you can add hashtags such as #pets (pets in English), # dogs, cats, etc.

7. Ask questions in the caption

When you post a photo, add a small text in which you ask a question for other users to comment on their answers.

In this way, you will increase the chances of getting followers and whoever looks at that image will see that you want to interact with the people who follow you, and not just get them to mark your photos as favorites.

8. Be constant

Set yourself a goal of uploading at least a certain number of photos to Instagram each week. Ideally, upload at least 7 photos, that is, one for each day of the week.

This way you will be constantly updating your account, you will have more chances of others following you, and you will get your followers to get hooked on your posts.

9. Use calls to action

Do not be afraid and tell your visitors what you want them to do in the caption of your images.

Accompany each photograph with a text type “tell me what you think in the comments” or ” follow me if you liked this picture! ”

10. Contact influencers to recommend your account

Are you friends with someone who has thousands of followers on Instagram? Ask him if he could recommend your account in one of his photos and ask his fans to start following you.

If you do not know any influencer in this social network, look for profiles with a theme similar to yours, follow them and comment in their publications. Once you’ve established a rapport, use an email finder tool like ContactOut to reach out and propose a formal collaboration.

You can use a third-party application (free) that will help you put a single link in your bio, but it will open several.

How?? We explain to you!

Go to the Linktr.ee website and create an account with Instagram. Sign up using Instagram as you need it for Instagram.

Now copy the URL form “My Bio-Link” and add it to your Instagram.

Next, add links as many as you want to click on “Add new links” shown above. That how you can add more than one links to Instagram.

Do you know T2M URL Shortener?

T2M URL Shortener is a website that helps you to short long URLs of a webpage. It helps you to tracks different metrics regarding a URL you short. Also, short URLs look awesome to readers and are more likely to get clicks. As Google URL Shortener will be stopped totally this year (2019), you might be searching for alternatives (if you are a user of Goo.gl). And T2M URL Shortener will be the best alternative, just give a try and decide.

But soon the marketing pros saw it as a powerful weapon to have better exposure and promote the brand they defended.

And it worked.

So you would be wrong too to deprive yourself and not take advantage of this social network to develop your business online.

Here are at least 5 reasons why you should be present on this social network.

1. Instagram has millions of users

Not only Instagram has a large audience among which there are surely people who would like to know you, but in addition, it is an active community.

Indeed, the “Instagrammers”, check their account several times a day and do not hesitate to like a photo or leave a comment. If you’re not on Instagram, you may be missing out on an exceptional opportunity to introduce you to thousands of people.

2. Instagram is easy to use and effective tool

The good thing about Instagram is that you can not spend too much time for an effective result.

Unlike Facebook where you have to invest in Facebook ads if you want to improve the scope of your publication, and therefore spend time setting everything behind, but Instagram is instant.

In a few clicks, you can post your image, add relevant text, hashtags, and post! Your image can spread widely through hashtags. It is even possible that one of your old images always collect likes or comments even a year later!

3. Instagram is a visual tool that strikes in a second

In a few seconds, you can catch the eye of someone. That’s why you should post pictures in accordance with your visual identity. This will recognize you at a glance.

You know how important your visual identity is to your site, for example. It is even more so on your networks and even more on Instagram. This is where you will further affirm your brand.

Try to post pictures or photos well framed and quality to stay pro. There are so many pictures or quality photos these days that to stand out you will have to go for your personal touch. But it’s even better because it’s your personality that will transpire.

If you think it’s complicated to create visuals, go on Canva. You will find models that can serve you at first and then you will refine.

4. Instagram will allow you to send a message across

As much as the image, the text that accompanies it is important and that’s where you’ll be able to talk about you and your brand. Your Instagram posts can bring incredible information to your followers. You can talk about many topics.

5. There are free tools to help you on Instagram

Though Instagram easy to use, there is a whole range of tools to make your life easier. As I said above, Canva can help you create your visuals. This is great for saving time and having templates to reuse. There are many apps to use directly on your phone to edit your photos quickly and easily. Some examples: Darkroom, Touch Retouch, Color Effect, VSCO etc.

There one another tool called Design Wizard: we all instagram is all about the visuals. If you want to make content that looks premium with minimal effort check out Design Wizard. They have templates you can edit to make your own in just a few clicks! You can even upload your own content which is perfect for your business