LinkedIn is the place to be if you want to market your business. It is the place to be if you want to network, market yourself, grow your business, and generate leads.

LinkedIn offers a multitude of ways for you to reach your target audience, promote your brand, and connect with potential customers. That is, of course, if you know how to get the most use out of it.

Here are some of the most effective LinkedIn marketing strategies you can employ.

1. Create a killer LinkedIn business page

The first thing you need to do is create a stunning page. This is critical because, just like your website, the first impression people will have of your company is via your LinkedIn business page.

One simple way is to give your page a facelift. First, make sure it matches the design of your website. Then, ensure your branding is consistent across all of your online channels, including your website, blog, email signature, and beyond.

Next, ensure your LinkedIn page is optimized. This includes ensuring your page is optimized with relevant keywords, using a strong call to action, and including elements such as photos and videos.

Finally, make sure your profile is as complete as possible. This should include professional headshots, a strong summary, and links to your website, blog, and other important online profiles.

2. Publish content

If you publish high-quality content, people will find and share it. This increases your credibility and authority, as well as your online presence.

Why is this important? Because more people will find your content, in turn, increasing your reach, audience, and exposure.

One way to build your credibility is to ensure every post you publish is well-written and well-researched.

Research is crucial to ensure your posts are relevant and stay on topic.

Additionally, research can help you identify trends, news, and developments in your industry, allowing you to share this information with your audience.

3. Show people how to use your products

Another great LinkedIn marketing strategy involves providing useful tips and information to your audience. You can do this on your blog and website, but why not take it one step further?

Include helpful tips and reveal little-known secrets to those interested in your type of business. Be sure to include clear, actionable steps so your audience can implement them right away.

Not only will this help to boost your credibility, but it will help generate new leads.

4. Showcase your work

Another great way to showcase the work you do is to publish engaging case studies.

Case studies are an effective way to showcase your knowledge and expertise. Although case studies aren’t necessarily sales tools, they are a great way to establish credibility and authority in your industry.

Plus, case studies are well-written, engaging content. This is because, unlike boring, outdated reports, case studies are easy to read, simple to understand, and digestible.

5. Get involved in LinkedIn groups

Groups are a great way to network, grow your business, and generate leads.

LinkedIn groups range from those that are geared toward a specific line of business, such as marketing, to those that are more general, such as digital marketing, blogging, and social media.

To find relevant groups, use LinkedIn’s advanced search feature. Here, you can enter keywords, such as “marketing” and “blogging,” to find specific groups.

You can also see which groups your connections and followers are members of by checking their profiles.

6. Engage with your existing contacts

One of the best LinkedIn marketing strategies you can employ is to engage with your existing contacts.

You can do this by replying to their comments, liking and sharing their posts, and sending them private messages.


To make the most out of your network, make sure to properly manage your connections. You can use external LinkedIn connections apps to organize your network, add LinkedIn tags and notes, bulk disconnect from connections you no longer want in your network, and manage your LinkedIn inbox more efficiently.

7. Engage with influencers

Influencers are business owners, bloggers, and social media users who reach a large audience. They have influence and authority. Therefore, it’s important to engage with them.

You can do this by commenting on their posts, liking and sharing their posts, and even asking the influencer to connect you with their followers.

You can also establish a direct connection with influencers by reaching out to them via email and requesting they connect with you on LinkedIn. Building a mutually beneficial relationship with influencers can do wonders for your business.

8. Use LinkedIn ads

LinkedIn ads are one of the most powerful LinkedIn marketing strategies you can employ to drive traffic, leads, and sales for your business.

LinkedIn ads let you reach your target audience, wherever they might be.

Plus, LinkedIn ads are cost-effective, offer a high return on investment, and are highly targeted.

They come in many different forms, including text ads, Sponsored InMail, Sponsored Content, and more.

9. Repurpose your content

Content is one of the most powerful marketing tools you can employ. However, it’s not always easy to create great content.

Thankfully, you don’t have to reinvent the wheel every time.

Instead, you can repurpose your old content. This simply means taking your existing content and updating it.

You can do this by updating your guides and articles, adding related videos, and including new graphics.

10. Utilize LinkedIn polls

LinkedIn polls are another excellent way to reach your target audience, promote your brand, and generate leads.

You can use LinkedIn polls to find relevant information for your audience, gather feedback, and generate leads.

Plus, you can use LinkedIn polls to find people with specific interests and backgrounds.

Over to you

LinkedIn is one of the best places to market your business online.

It’s an excellent place to network, grow your business, generate leads, and promote your brand.

However, it’s important to understand how to use LinkedIn to your advantage.

Follow these 10 strategies and you’ll be well on your way to marketing your business on LinkedIn like a pro.

Author Bio:

Brenda is a passionate business blogger, tech nerd and gamer. She is interested in topics that
cover business communication, sales, online branding, digital marketing and social media,
business tools and extensions, as well as organization and management of LinkedIn