Every law firm opens its website with the aim of putting its name out and capitalizing on the website to gain more customers. This means that they need to be visible in Google SERPs. You would think that is easy to accomplish since it is not an e-commerce business. But that is very wrong! As a matter of fact, the legal industry is one of the most competitive industries online. So, it is important that they do all that they can to stay ahead and above their competition.

In order to achieve this, law firms have to turn to different digital marketing strategies to help them keep their feet on the web. So, what digital marketing strategies are best to help law firms find their feet online? Which ones should they be using? Here are 6 strategies that work for law firms.

1. Get reviews

To be successful as a law firm online, you need to get reviews. This is a very important online strategy for all law firms.

According to a Moz study in 2015, published in the best writing services platform, reviews influence more than 67% of internet users when making decisions. This is why law firms have to leverage on the power of review. Getting positive reviews will influence people to view your law firm in a positive light. We all go through different essay writing services reviews at some point and we know how it influences our decision making. It works similarly here too. A positive review might just be that final push that the prospect needs to make that hire.

The more reviews that you are able to get from real clients, the easier it is to convince prospects of your abilities. So, you need to be active about telling people to leave you a review and you must make sure that your reviews are all over different platforms. This allows you to reach out to a wider audience.

2. Optimize your website

Website optimization is always going to be an important factor when it comes to owning a space online. You might make use of 100 effective digital marketing strategies and get people to your website, but if your website is not optimized, you can throw it all down the drain.

One of the most effective ways to convert your website traffic into leads is by ensuring that your website is well-designed. So the Design Software used to create the website is important. Your website design must be one that’s optimized with the best practices for the best results.

Some of the things to do in order to optimize your website are:

  • Make sure that the website mobile-friendly.
  • Make the website speed as fast as possible.
  • The interface should be easy to use and navigate.

There is no way your law firm will be able to provide the online assignment help that it is able to provide if the website visitors are not convinced by the website. They will not seek any consultations.

3. Create high-quality content

Content is important in every industry and the law industry is not left out. Without consistent high-quality content, it would be impossible to have people come back to your website. This means less traffic and less possibility for conversion.

Law firms can use their website pages and also leverage on blog posts to push out great content. This makes the website a first choice resource for information regarding a particular topic and practice, and this does a lot of good to the firm.

There are always people looking for TheOne and trying to get legal information that pertains to their state or vicinity. If your website can constantly provide people with the result that they need, you will be winning over their trust and loyalty.

4. Get high-quality links

The more external website that links back to your website, the more credibility that you get with the search engines and the more your status rises as an authority figure in that field. These external links are interpreted by Google and other search engines as your website offering relevant and valuable, high-quality content to your visitors. This helps a lot to improve your search engine rankings.

However, you should note that there are also a lot of bad and spammy links which you have to avoid at all costs. Otherwise, they would soil your reputation. So, you need to find a way to block these links, even if you have to get a Virtual Personal Assistant or Linux Firewall, or some means to protect the integrity of your website.

It might also not be easy to create a good link, neither will it happen very quickly. You will need to build relationships and follow up. Sometimes, you have to invest your money. But over time, all of it would yield.

5. Social media marketing

When it comes to achieving trust-based advertising or word-of-mouth influencing, there is no better platform than social media platforms. The good thing is that almost everybody is on one social media platform or the other. This offers you with different avenues to reach out to a wide range of people. In order to build a good image for your business, you have to maintain a professional and authoritative profile on the different social networks.

One of the greatest benefits of social media is that it allows you to build relationships with your prospects and potential clients long before they start to patronize you. It also offers different means to contact and reach out to them both publicly and privately. So, it brings you closer to your prospects and also makes you more accessible to them.

6. SEO Optimization

Every website that is serious about their online presence has to pay a lot of attention to search engine optimization. These are strategies that help you rank better on search engines and improve your online visibility.

Some of the steps that you have to take when optimizing for the search engines are targeting local keywords, categorizing your website, and optimizing your web pages. This puts you in a better position to compete with others.

You can as well leverage on local SEO. This makes it easy for people to find the physical location of your firm through online searches.


One of the biggest assets of a law firm is its website. The way that they use it goes a long way to determine the success of the law firm in the age that we are in. Digital marketing strategies will help with online publicity.

About the Author:
Becky Holton is a journalist and a blogger at paper writing service She is interested in education technologies, best dissertation help and is always ready to support informative speaking. Follow her on Twitter.