Business owners venture into SEO without the right idea of how Digital Marketing is. One important reminder for any business company is to find the right niche and lay down the foundations for the marketing strategy.
It is important to find similar tools such as Office Home & Business 2013 to maximize your crunch time. Mainly, SEO is an ever-changing market that becomes difficult when oversaturation results in outbursts. Hence, digital marketers should iron out SEO expectations vs reality. We’ve also included some techniques you may want to implement in your SEO practice and see if it works for your target audience.
Common SEO Expectations Vs. Reality
Common expectations in SEO aren’t a surprise, but many business owners tend to dismiss these concerns. One wrong idea about SEO may turn away potential customers. Your SEO process can be confusing if you’ve crammed every SEO practice into one whole week. It takes time to establish a solid website that nurtures not just your leads but also keywords that are related to your brand. Here are some common SEO misconceptions or SEO expectations that you may encounter when diving into this business.
SEO Is Based On Trending Keywords Only
One of the most common misconceptions about SEO and attracting organic traffic is to bombard your blog posts with trending keywords. Without the right direction, your content may become too confusing and would shy away from potential opportunities that may arise from your other organic keywords. A successful SEO strategy is to create competitive keywords to differentiate you from the rest of the market.
EXPECTATION: SEO is mainly about filling your content with trending keywords
REALITY: Google’s search algorithms are constantly changing! This is to ensure that high-quality content and trustworthy websites are what determine the rank of their search results. While there is no set ratio of keywords to content, an ideal keyword density is around 1-3%. Use them too much and you run the risk of Google thinking your content is spam. Use them too little and you could lose ranking for that keyword.
Internal Linking Is More Important Than Backlinks (Or Vice Versa)
Apart from nurturing your traffic leads, it is vital to keep track of your backlinks, internal links, and page optimization. Many startups believe that it is vital to create a list of contacts to do guest posts and social media marketing. However, it is also important to link your blogs internally to create a site map and direct interested customers to what they are exactly looking for. On the other hand, Backlinks are crucial to SEO because they tell Google that another resource values your content enough to connect to it to their own. As a website receives more backlinks, search engines deduce that the website has excellent material worthy of ranking high in the SERPs.
Creating a content cluster benefits internal linking and backlinks in more ways than you know. You may want to learn more about content clustering with our techniques as you read this article.
EXPECTATION: On-site SEO is enough to generate traffic.
Having a well crafted website is important for your brand and customer accessibility, but you can’t rely solely on your web pages to get search engines to notice you. You want your content to be valuable enough to be seen and included on other sites.
REALITY: Backlinks, blogs, and citations prove your website is trustworthy.
Your SEO strategy should include content that adds value to your readers and search engines. Guest posting or writing an article or post about someone’s website is a great way to increase your SEO because it spreads your content across new platforms and audiences. This also helps establish your name as a trustworthy website.
Having All The Tools Will Guarantee You A First Page Ranking
Many today believe what most SEO experts will say regarding SEO – buying the right tools. Many upcoming SEO tools promise business automation strategies. However, these tools either have a steep learning curve or create gaps with sales vs marketing ideas.
Although it is essential to have one foot forward on acquiring the right tools for SEO services, it is also crucial (especially for startups) to focus on your budget. If your company is earning steadily from your SEO practices and you can afford to buy extra tools for your team, make sure to choose tools that your colleagues or other SEO experts recommend.
EXPECTATION: SEO will Guarantee a First Page Ranking
Not Always. Unfortunately, there is never a guarantee that strong SEO will result in a first page ranking for your business. Even the most tried and true SEO strategies aren’t foolproof in achieving that elusive first-page rank. Competitive keywords, broad goals, or crowded industry spaces can make ranking high a challenge, even with excellent SEO. Adjusting your business’s goals and expectations and zeroing in on less competitive keywords is a great starting point, along with keeping up your sustained SEO efforts like mentioned above.
REALITY: While a strong SEO strategy can certainly yield great results, there is never a guarantee of a number one or first-page ranking with any search engine.
You Can Wait and Do Nothing
EXPECTATION: Yes, outsourcing to an SEO company means you will hire them to work for your business. But that does not mean you can let the company do its job while you wait and do nothing at all.
REALITY: you have to cooperate with the SEO company and work together. Communication is the key to success when it comes to SEO, so you need to stay in touch with the SEO company from time to time. Request an update every few weeks to know if everything is going according to plan. Also, present your goals ahead of time to let your SEO specialists be aware of your expectations early on. Doing so should help them create more efficient SEO strategies that align with your goals and expectations.
Increase In Traffic Leads To Increase In Sales
It is important to nurture your leads and backlinks since they feed traffic, ranking you higher in search engines. But, outweighing the importance of one technique with the other may backfire. One scenario is putting too much trust in algorithms that may give you unnecessary leads.
EXPECTATION: Increased traffic equates to increased sales.
Yes, traffic is required to generate sales. The quality of the lead, on the other hand, is more significant than the number of visitors to your site. Even if your material is widely viewed, it may not generate the sales you anticipate.
REALITY: Increased web traffic results in an increase in web users, but conversions are not guaranteed.
It is vital that you present visitors with content that inspires them to become consumers. Your objective is to pique the user’s attention and urge them to continue browsing and learning more about your organization. Integrate audio and video content to encourage visitor interaction with your site. Maintaining a simple design and optimizing your page’s performance will also make it easier for your visitors to interact with your business.
3 Techniques To Drive Organic Traffic
SEO Trends in 2021 are starting to take shape and change the way SEO works. It is important not to forget the techniques to move to the top for search engine rankings with these tools. Here are three techniques that are important to drive organic traffic to your online marketing strategies.
Create Content Clusters
One of the most powerful ways to ensure growing online visibility is to create content clusters. Content clusters create direction on which your company should take regarding keywords for your website. Moreover, it creates a better way for readers to navigate your website properly, giving an overview of what your blog is all about.
Instead of keyword stuffing, increase traffic by identifying long-tail keywords that you can strategically sprinkle into long-term schedules. Many SEO companies start by identifying their niche, which the main keyword to create clusters, and looking at relevant keywords related to that topic. You can use popular tools such as SurferSEO, UberSuggest, or even free tools like Google Keyword Planner.
Identify Previous Traffic-Attracting Pages That Experience A Slow Decline
If you haven’t used Google Search Console to maximize your traffic, now is the time to link it to your site. It helps notify which pages are decreasing in views and helps you rank in SERP (Search Engine Results Pages). Importantly, you should also divert your Ads, PPC, and social media posts on these pages.
Moreover, certain backend practices such as realigning your SEO strategy, updating your site maps, robot.txt, broken links and other semi-technical problems can cause a slow decline to your previous high-ranking page.
Improve User Experience (UI/UX Optimization)
One proven technique that SEO experts keep relying on is high-quality user experience. If your reader has a hard time finding the search icon – usually depicted as a magnifying glass,
If your website takes more than 3 seconds to load, chances are, you’ll rank lower in Google too. That reason, along with various complaints from mobile users, makes it harder to establish organic traffic and keep them.