The marketing efforts in digital marketing are confined to the digital space and the list of tasks involved in the process can be daunting. It is, in fact, a many-headed monster of sorts. Digital marketing agencies have to manage social media, email, content marketing (including video production), and other inbound marketing activities. At the same time, they have to monitor and tailor their strategies constantly to get better results every quarter. Productivity assumes an important place when there are so many important tasks to juggle. The right tools and strategies can help you in the process.
In the following sections, we will explore how you can improve productivity in your digital marketing business. We will also look at some useful tools for automating several processes in your digital marketing company.
- Tips for Improving Productivity in Your Digital Marketing Agency
- Know Your Audience
- Workflow Automation
- Good Communication
- Focus on Data
- Use the Right Tools
- Best Productivity Tools for Digital Marketing
- Narrato
- Hive
- ProofHub
- Close
- Insightful
- ContentSnare (MediaBerry partner)
- Scribe
Tips for Improving Productivity in Your Digital Marketing Agency
Digital Marketers know how important it is to stay on top of all the different opportunities, channels, and strategies to get better results and enhanced ROI. Maintaining and enhancing productivity is essential in such a scenario. Here are some tips for improving productivity in your processes –
1. Know Your Audience
Creating content that the audience can resonate with involves a better understanding of the major pain points of the target audience. It is also important to understand how they interact with content and spend their time online. This will allow you to develop a marketing strategy that accomplishes more with less effort, thus enhancing productivity.
2. Workflow Automation
Automating certain workflows can help you save a lot of time, which can be better spent on focusing on the more important tasks at hand. For instance, automated SMS or email workflows can help in delivering strategic messages to the target audience. This will allow you to focus on developing better strategies for other digital marketing channels.
3. Good communication
Communication is key when it comes to getting better results and productivity from your teams. The first thing you need to do is establish short-term goals and then discuss them with your team. Thereafter, frequent communication sessions can be set up to assess these goals.
4. Focus on Data
If you want to make smarter decisions and achieve better marketing ROI, it is important to focus on data. By spending time analyzing data, you will be able to derive real-time insights into the important questions related to your digital marketing efforts. It will essentially allow you to stay on top of the changing behaviors of your customers.
5. Use the Right Tools
Certain useful tools can markedly impact your digital marketing productivity. Having the right tools to manage the different areas of digital marketing can save you a lot of time and effort while also ensuring more consistent outcomes.
Best Productivity Tools for Digital Marketing
1. Narrato – Content planning, creation and collaboration
Content creation is the most important aspect of any campaign, especially if you are planning to start a content writing agency or a marketing agency. This is where Narrato comes in. This content creation, planning, and collaboration tool essentially replaces the need for using multiple tools.
The AI writing assistant and content optimization suggestions make it easier to create high-quality content. Content planning tools include content calendars and kanban boards, AI topic generator, SEO content briefs, custom style guides, and templates, to name a few.
Team collaboration also becomes a breeze using the in-line comments and messaging on content tasks.
Here are some other key features of Narrato –
- Workflow automation
- Easier content project assignment, including tracking and management.
- Projects and Folders for creating a content repository.
- Custom user roles, including a client role
- Freelancer payments management and reporting
- Publishing support
- Content marketplace with hundreds of vetted freelance writers specialized in multiple areas
Pricing: There is a free plan for individuals and teams just getting started. The Narrato Pro plan is priced at $8 per user per month, while the Business plan can be availed at $18 per user per month. The platform also provides a custom plan for meeting your unique requirements.
2. Hive – Digital marketing support
Outsourcing your digital marketing efforts to experienced professionals is always an option. Especially if you run a small team, there is usually not enough capacity to manage everything in-house.
Hive Digital provides specialized services for developing and executing custom digital marketing programs. Using Hive’s digital marketing support services, companies can improve their productivity and achieve a higher return on investment. Some of the key support services offered by Hive Digital are –
- Paid Advertising
- Search Engine Optimization
- Website Analytics
- Social Media Marketing
Pricing: The pricing for the minimum project size on Hive Digital stands somewhere around $1,000, while the average hourly rate is around $150 to $199 per hour.
3. ProofHub – Project planning
This is an all-in-one task and project management software that helps digital marketing companies keep things organized. With ProofHub, all your teams, projects, and work-related information are brought to one place. This is a great tool for managing productivity, as it allows you to –
- Assign tasks to one or multiple team members.
- Create custom roles
- Organize the workflow by uploading all necessary files and documents.
- Have dedicated space for team announcements
- Track time with activity logs, and do more
Pricing: The price for 1-5 users is around $45 per month. Annual subscription and additional user prices can be found on the website.
4. Close – Customer relationship management
Close is a great CRM tool that provides a range of functionalities that can help digital marketing companies in growing their network. It essentially allows you access to more leads, and also makes it easier to establish better relationships with loyal clients.
Key features offered by this tool are –
- Contact and lead management
- Task management
- Pipeline management
- Multichannel inbox
- Email tools
- SMS tools
- Phone call tools
- Video tools
- Analytics and reporting
Pricing: The paid plans (Starter, Basic, Professional, and Business) for Close CRM start from $29 per user per month. There are annual plans too at discounted rates.
5. Insightful – Workforce analytics and productivity insights
This is a great productivity-boosting workforce analytics tool that can provide you with productivity and behavioral insights on your team. Using Insightful, you can get answers to the when, why, and how of your team’s performance. Key features of this tool are –
- Productivity tracking
- Productivity labeling
- Activities tracking
- Websites and apps usage
Pricing: Insightful offers the following plans –
- Employee Monitoring: $6.40 per month per employee
- Time Tracking: $8.00 per month per employee
- Automatic Time Mapping: $12.00 per month per employee
6. ContentSnare – Content and document collection
With ContentSnare’s intuitive capabilities, gathering and managing documents and content from clients, colleagues, or anyone else becomes a stress-free affair. Using this tool, you will be able to create a smoother end-to-end process that will not only free up your valuable time but help you boost productivity, as you don’t have to keep running after everyone with repeated reminders. You can finally build an efficient workflow with all the document collection, reminders and feedback taken care of.
Key features include –
- Document Management
- Website Management
- SEO Management
- Text Editing
- Customizable Templates
- Collaboration Tools
Pricing: The pricing for ContentSnare starts from $9 per month per user.
7. Scribe
Scribe is a tool for automating how-to guide creation. Instead of manually writing instructions and taking screenshots, or preparing your screen and writing a script, you simply capture a process in your web browser or desktop software and Scribe creates the guide for you. After you are done capturing, you can edit the steps and screenshots to customize your guides.
Key benefits of the tool are –
- Shorter document creation times for training employees and assisting customers
- Documented best practices across teams
- Document consistency company-wide
- Automatically updated documents
- Screenshot redaction
- Embedded guides in any CMS
Pricing: The paid plan (Pro) is priced at $29 per month.
Final Words
Running a good digital marketing program requires a certain level of skill and creativity. However, the most creative digital marketing campaigns can also fail in delivering the results if the right pace is not maintained from start to end. Using the aforementioned tools, you will certainly be able to enhance the productivity of your teams. This will ultimately help you achieve better outcomes and ROI.
Author Bio
Akshita Sharma is a content creator with Godot Media, a leading content writing service. She has a penchant for turning complex topics into engaging and informative articles.
