Almost everyone agrees that it’s not easy to start, manage, or grow a successful online business.
It takes up a lot of investments, especially your time and financial resources.
Also, the internet is incredibly dynamic. Almost different business models are being introduced regularly. How do you keep up?
It’s vital to invest in digital marketing, especially if you’re venturing into something that’s timebound. Mind you; digital marketing can come in handy when you run a dropshipping business.
How Dropshipping Works
How dropshipping works is like selling other people’s products, and you earn by adding a reasonable profit margin. This makes it a unique business model.
What happens is that you promote and sell a product online. When you receive an order, you can then forward it to the manufacturer or supplier. And then they will be the ones who’ll handle the packing and delivery to your customers.
But when the product or item arrives directly to your customer, it will look as if it’s shipped directly by you, not from your supplier.
All of this happens without you having to touch a product that you’re selling.
5 Email Marketing Campaigns for Your Dropshipping Business
Now, we’ll walk you through the five email marketing campaigns that you can use for your dropshipping business:
Email Campaign 1: Initiation and Engagement
The first email segment that you should send should be an initiation and engagement campaign. The goal of this campaign is to introduce people to your brand.
Your aim here is to build value for your prospective customers, which, at this point, is crucial for your campaign.
Also, if a person becomes a lead in your site, they either are:
- A new customer.
- Opted to receive a newsletter from you.
- Opted to receive a promotion or coupon.
- Abandoned their cart.
But no matter how they became a lead, they should be engaged using triggers, sequences, or a series of emails:
- Email #1: This email is sent right away to the user. Either they became a new customer, opt-in on your newsletter, sent a freebie, and so on.
- Email #2: You should delay sending this email for at least 24 hours. Usually, this email will be reflecting the appropriate message depending on your trigger.
- Email #3: After some delay after Email #2 was sent, the third email will be then sent to the customer or prospective buyer.
Email Campaign 2: Abandoned Cart
This type of email marketing services will make you a significant amount of cash in the long run. How so?
Well, chances are, people who received this particular email campaign have already shown intention, in one way or another, of buying.
Maybe they’ve already placed the item on their cart, and you know what the things that they want are. All they need to do is to finish the sale.
But why did they abandon your cart? Here are a few reasons:
- They’ve become distracted or became busy before they’ve finished with the purchase.
- They want to do their research first before buying the item.
- A technical issue came on their end.
- They’re still debating within themselves whether they wish to continue with the purchase or not.
- Whatever their reason is, they’re just a couple of clicks away from making a purchase.
Your abandonment email campaign will be composed of six various emails over ten days. This might seem like a long time, but actually, it’s the optimal time to turn those people who abandoned your cart into would-be buyers.
Also, keep in mind that you shouldn’t email people the same thing over and over in all those six emails.
Instead, you could:
- Provide them a coupon after a recent purchase.
- Ask them for feedback.
- Attempt to let them re-engage with your brand.
Email Campaign 3: Post Purchase
Now, the third email that you’ll be sending is after the customer made a purchase.
What’s the goal of this email marketing campaign?
Decrease buyer’s remorse
This should include important information, such as when their order will be shipped out and other tracking info.
Ideally, it would be best to inform them of their purchase’s progress, which reduces a buyer’s remorse. Buyer’s remorse can push people to return products or items that they’ve just purchased.
Increase the lifeline of every customer
In the middle of your post-purchase campaign, you might want to offer various things to your customers. For instance, coupons, referral codes from friends, discount codes, and other things might benefit them.
Gather reviews and testimonials
Having glowing reviews from customers helps boost your conversions. One of the best ways to ask your customers to provide you with a review is that they’ve purchased within a couple of days (or weeks!).
Email Campaign 4: Engagement
An engagement email campaign is usually content-based. Here ate some vital information that you can feature in these emails:
- Introducing a new product.
- Announcing a new supplier.
- Talking about what’s currently happening in your business.
Email Campaign 5: Promotional
Apart from the abandonment cart email campaign, this will be your second largest money maker.
These campaigns’ nature is that they’re promotional and events-based, which targets your whole email list. In short, everyone on your email list will be able to receive your email.
When we mean events-based, it includes the following events:
- 4th of July
- Memorial Day
- Labor Day
- Black Friday
Every time you have the chance to run these kinds of promotional campaigns, you should run one.
It could be discounts or promotions you’ve run before, free shipping, giveaways, or other incentives for your customers.
Having a well-crafted email marketing strategy could do wonders for your dropshipping business at the end of the day.
But take note that you could be competing with hundreds of different online stores. This is especially true if you are selling a popular product.
You can’t just leave it to luck for people to come across your online store and make a purchase. Instead, it would be best to use all the tools you could have to win over your customers.
Sending these email campaigns can be tricky and challenging at first. But if you know how to do it right, your investment return will be well worth it in the long run!