When you’re thinking about launching your clothing business globally, you have to consider numerous factors that will contribute to the success of your plan. It’s important that you think about a digital marketing strategy that will make the desired impact on a much wider audience than your local one.
In order to make your marketing strategy a successful one, you should have a few things in mind which will allow you to reach your international audience easily. Here are some tips to help you achieve just that.
1. Create an international website
Making your digital marketing strategy available in multiple languages is one of the most important things to consider when you are trying to attract your target market. This should firstly start from your own website and the capabilities it offers. Surely, localizing an entire website for your clothing store might not be an easy task and it will require you to acquire the help of more than one native, bilingual translator.
“These professionals will be able to help you translate your website in different languages and take these translations a step further by making the presented texts appear naturally written and easily understood by your international audience”, suggests Mark Lopez, an editor at Topwritersreview.
2. Use social media to your advantage
After you have successfully localized your website and created various translated versions of it, you should expand your reach on social media platforms as well. The biggest part of a digital marketing campaign of any clothing business is bound to happen through social media platforms such as Twitter, Facebook, and Instagram and you need to be prepared to keep up with it.
Creating separate social media profiles for profiles for different countries and languages is probably the best course of action to follow. Depending on the size of your company and the employees you are able to hire in order to run this operation, you can choose which languages you will be able to support on your social media pages.
This way, your potential and current customers will be able to easily be informed about your new products, launches and general updates. You can simply start off with a few languages and then proceed to expand your reach as your company grows.
3. Find the right target audience
One of the things you need to keep in mind is that your target audience won’t be the same when it comes to different countries around the world. Markets and trends in different countries are different and it is only normal for your target audience to change depending on the habits and preferences of different customers in different parts of the world.
Researching and adjusting your marketing efforts to specific audiences should be one of your top priorities if you wish for your strategy to succeed. You will need to be able to keep up with current trends, improve and adjust your products and cater to the specific needs different consumers from different countries have.
4. Make use of local SEO
Blogging and publishing valuable content in the native language of the people shaping your target market is essential. This also doesn’t just apply to the target audience in your own country but also all of the countries your company will be catering to.
Search Engine Optimization is a tool you can use in order to easily attract more customers by helping your website appear higher on the results of various search engines. In order to make sure this will work to your advantage, you will have to do separate SEO research and find out what content works best for each market.
What is most commonly used when it comes to SEO tactics are keywords. Apart from them being easy to locate, they are also easy to use and produce quick results in every language needed. You can easily use tools such as Google Keyword Planner and Trustmypaper in order to find the right keywords for your individual strategy and create engaging content using this information.
5. Pay attention to cultural sensitivities
Developing a deeper understanding of your target audience, their customs, and habits can greatly work to your advantage, especially when it comes to selling your products and services in countries with very strict customs. Paying attention so that you don’t insult their beliefs or value system will help you show your company’s professionalism and respective nature.
There are so many different things that can make a rather innocent-looking ad insulting to locals and you would sadly have no idea of the impact it can have on your strategy until you share it with the public. One thing you could do in order to get a better understanding of this situation is to discuss your marketing ideas with the native translators you will be working with for localizing your projects.
These people will be able to help guide you and let you know whether any aspect of your ideas might not be acceptable by the local market. They could also even give you some ideas and suggestions on how you can make your strategy more appealing based on certain traditions and preferences in each specific country.
Reaching out to your international audience
While you might need to adjust and change a lot of your current digital marketing strategy to make it internationally recognized, change in some cases can be greatly beneficial. Expanding your company’s reach to other countries will require you to expand your horizons and learn how to make one product appealing to many different people.
About the Author: Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with Essayguard and other websites where she shares her experience and helps marketers make their names in the online world.