Shortening URL provides multiple advantages, not only by saving space in publications on social networks or by personalizing our content but also by giving us intermediate data to understand the real impact of our links.

Although you also have some disadvantage that you must know before making your decision.

In this article, we tell you, step by step, everything you need to know to integrate the perfect URL shortener into your digital marketing strategy.

Well, it is neither more nor less than reducing or shortening a long URL or not so long.

With these digital tools, URL shorteners (of which there are more than 20 known in the market) we can shorten URLs to:

– Customize them by modifying a part of the URL to make it friendly, place a keyword or call attention to catch more clicks.

For example, (made with T2M) where we promote the Master in Digital Marketing Management that we organize every year.

– It’s great to reduce characters and use it in social networks. It is more visual and for example on Twitter we occupy less space.

– In general for all the digital marketing campaigns that we launch in order to track and measure different KPIS or indicators: total clicks on the link, location of the clicks, referral traffic, device …